Yulman Stadium Environmental Branding
The graphics and branding of Yulman Stadium developed naturally from the design and construction of the facility itself. The university asked that we holistically develop the visual brand and identity of the space while executing the architectural project - both designed by Gould Evans Architects.
responsive branding
With insight into both the architecture and branding, we were able to provide solutions that were better integrated into the building.
Stadium entry on gameday
wayfinding + history
The history of the Tulane football program is woven throughout the fans journey in the concourse.
View of field
Project Role
As a project designer and architect at Gould Evans, I played a major role from project conception thru execution. Primary areas of focus included design and brand visioning and shop drawing review.
All photos are property of Gould Evans. Image credit - Tim Griffith