Starbucks Reserve Roastery New York
The Starbucks Reserve Roastery blends the industrial transition of New York’s Meatpacking district with innovative, experiential retail. The 25,000 square foot flagship store sits on the corner of 9th Ave and 15th Street spanning 3 levels.
exterior view from 9th ave
reinventing industrial tradition
the roasting environment harks back to a rich industrial history in the meatpacking district of New York City
view of roasting area
vew of main roaster
coffee as theater
coffee production is elevated to a theatrical performance - immersive, experiential, encompassing
view of main bar
view of experience bar on lower mezz
…the details
Project Role
As Senior Concept Designer, I played a major role from project conception thru execution. Primary areas of focus included brand visioning, architectural design, detailing, and construction oversight.
All photos are property of Starbucks Coffee Co. Image credit - Matt Glac