Starbucks Reserve Empire State Building
The Starbucks Reserve Empire State Building was created to enhance the Starbucks Reserve concept, serving as a benefit for tourists and tenants. Unlike the Starbucks Roastery flagship stores that emphasize coffee making, the main goal of the Starbucks Reserve Empire State is to encourage connections between people. Each floor is uniquely planned to offer a deliberate and shared experience. The project launched in December 2022.
level 2 restaurant + bar view
5th avenue exterior
historic context
We aspired to blend the Starbucks brand with high regard for the Empire State Building's rich architectural history.
ground floor retail entry
second floor bar + restaurant
second restaurant seating area
concourse level seating area
…the details
Project Role
As Senior Concept Designer, I played a major role from project conception thru execution. Primary areas of focus included brand visioning, architectural design, detailing, and construction oversight.
All photos are property of Starbucks Coffee Co. Image credit - Matt Glac