Starbucks Reserve Roastery Chicago
At five floors and 35,000 square feet, the Starbucks Reserve Roastery Chicago is officially the largest Starbucks in the world. The design facilitates a fully immersive coffee experience - coffee as theater.
MICHIGAN x ERIE
located on ‘Magnificent Mile’, the coffee experience spills on to the street, invite customers into the craft of coffee
exterior view from michigan ave
view at roasting area
coffee as theater
coffee production is elevated to a theatrical performance - immersive, experiential, encompassing
second floor food display and perp space
level 2 seating area at rotunda
view at experiential bar
view of rotunda at third floor
level four cocktail bar
…the details
Project Role
As Senior Concept Designer, I played a major role from project conception thru execution. Primary areas of focus included brand visioning, architectural design, detailing, and construction oversight.
All photos are property of Starbucks Coffee Co. Image credit - Matt Glac